Every summer, Samsung Galaxy provides awards to Galaxy device owners through “Summer of Galaxy.” With my team, we picked different campaign themes for the 2022 Summer of Galaxy, which put extra emphasis on boosting summer in a positive light after the pandemic wrecked havoc on the summers of 2020 and 2021. Dive into the four concepts below:
Camp Galaxy
Welcome aboard everyone! It’s time for summer camp. At Camp Galaxy, we have an activity for everyone. Want to jam out to your favorite tunes at a dance party on the beach? Going to stay up two nights in a row beating every boss on your fav video game? Pumped to binge-watch every summer hit with your friends? Have the best summer of your life at Camp Galaxy – everyone’s welcome!
Soak Up the Fun
Soak up the fun in the summer sun with Galaxy. Watch your fav shows on your phone as you chill by the pool. Game for hours on your PC or tab under the summer sun. Capture stunning selfies and vids of sunrises on the beach, tanning with friends or basketball at the park, and let those memories keep you warm during the coldest parts of the year. Galaxy is here to make sure you feel even the hottest of summer vibes. So, go outside and soak up the fun like never before.
Summer Nights. Summer Lights.
Live the summer nights of your dreams with Galaxy. Capture the magic – whether it’s chilling under the stars with the one you love, watching the sunset fade over the beach or dancing until morning with your best friends. Stay connected on the longest days of the year with batteries that charge fast and last long. Carry the warmth of the summer days into the night as you binge watch your fav shows and game past the dawn. This summer, the sun never sets as Galaxy lights up your summer nights.
Get Out and Go Big
We’ve all spent the past couple summers hunkering down. Finding ways to stay in and play it safe. But finally we’re getting back to the summer we know and love. It’s time for epic concert and party selfies, to beat our high scores alongside our friends and capture incredible content all over the world. It’s time to get out and go big.
Summer is time for PUN! Since Summer of Galaxy is a gift for Galaxy device owners, I was given more creative liberty in informing members of the Galaxy of awesome perks and partnerships:
Benjamin Miller Jones 