Samsung Live Pre Roll Script
I teamed up with an art director and another copywriter to write a script for a pre-roll video which plays before Samsung Live streams. We created a story with preexisting Samsung content and wrote a VO and supers to introduce multiple Samsung products and explain Samsung Live. We ended up directing the VO recording over zoom.
A Series Sizzle Copy
I was asked to write the sizzle copy for the A Series devices, including the Galaxy A12, A32, A42, and A52. View the Galaxy A42 5G sizzle video below. View the others on vimeo here.
Mother’s Day Spotify Radio Commercial
Another copywriter and I teamed up to write Samsung’s Mother’s Day Spotify radio. The spot focused on the Galaxy Ecosystem. Listen to the spot and see its accompanying banner below.
Bimbo Bakeries USA and Subsidiary Brands
The Pengüinos of Marinela USA
I helped with the conceptualization, writing, and editing of Marinela USA’s product-launch video featuring new Pingüinos cookies. It reached over 25 million people across all platforms.
This following commercial I helped conceptualize, write copy, and script was a 2021 MUSE award Platinum Winner. The video is about a Hispanic young adult inspired by Marinela products to follow her dreams as opposed to settle for society’s norms. The video still earned this reward despite its release being postponed a year due to COVID-19.
Yes… I am in this next video. It received over 1.2 million views on Instagram. So I guess I’m kind of famous… but not really. Basically, I asked my mom to video me doing silly ways to exercise and multitask during the pandemic. My colleagues did the editing.
One I wrote the was killed: Every Yeti knows: Humans aren’t real!
Alas, one of my favorite commercials I wrote was never utilized. But I’ll put it here for you to enjoy.
A Yeti sits at a campsite with a stack of cakes near him. As he eats a cake, a crazy looking human comes from the forest, grabs all the cakes but one, and runs away. The human looks back, laughing in a menacingly while taking a bite of a cake.
Immediately, a flavor explosion takes place! We see a close-up on the cake as it spins around for taste appeal.
Then, as the Yeti sits in amazement, his friend comes and asks where all the cakes went. “Dude,” the first Yeti says, “You’re not going to believe me, but a human took them!”
“Oh yeah?” the other says, “We all know that humans aren’t real—they’re myths!”
The first Yeti looks around, disappointed, while the second rolls his eyes at his friend and takes the last cake and raises it to his mouth.
Besides video scripts, here is a sample 30″ call-to-action Spotify radio commercial I worked on for Marinela USA.
SFX: Marinela Jingle
VOICE OVER: The cookies and snacks that awaken the heritage in you. Remember, the fun and flavor live in you. Marinela treats and your favorite Spotify playlist—the perfect duo for a great time. The best is in You. Marinela is in You. Click here and discover the secret for a great time.
Sharing Love with BBU
I’ve brainstormed, written, edited, and translated content for Bimbo Bakeries USA (BBU), the U.S. branch of the world’s largest, multibillion-dollar bakery. One video I wrote and edited the script for, “Bimbo: Always Baked With Love,” has over 6 million impressions and 3 million video completions.
Barcel USA and Ricolino Vero USA
I co-wrote, co-directed, filmed, and acquired talent (i.e. my beautiful wife) for this Ricolino Vero commercial, which was shared across multiple social platforms.
Benjamin Miller Jones 