Samsung

Rover Experiential Copy

I wrote info-card copy for the award-winning Samsung experiential campaign, Galaxy Rovers, which delivered over 1,000 activations throughout Texas in 2021. Vans would drive around the country and unfold with awesome experiential content inside. Here are the info-cards for the Galaxy Watch4 and Samsung DeX:

Samsung In-Store Copy

I teamed up with an Art Director to write copy and design in-store infographics for Galaxy Z Flip3 5G. This infographic is to be used in the newly opened Samsung Experience store in the DFW area.

Partnership POP

I developed copy for an Otterbox partnership in-store POP. I played with Z Flip3 5G and Z Fold3 5G’s keyword, “flex,” and combined it with the message “a case that protects.”