A commercial I helped concept, write copy, and script was a 2021 MUSE award Platinum Winner. The video is about a Hispanic young adult who decides to follow her dreams as opposed to settle for society’s norms. The video still earned this reward despite its release being postponed a year due to COVID-19.
Facebook and Instagram
I was one of the main creatives for the Facebook and Instagram pages of Marinela USA and Gansito Marinela USA. Besides the copy on the image, I also wrote and edited the post copy. The Marinela brand’s social media presence is extremely successful, with $0.45 cost per like. My work includes posts that have had +25 million reach and nearly 8% engagement rates. I was even featured in a post that had over 1 million views.
Spots: Social Media and Radio
I helped with the conceptualization, writing, and editing of Marinela USA’s product-launch video featuring new Pingüinos cookies. It reached over 25 million people across all platforms.
Besides social media spots, here is a sample 30″ call-to-action Spotify radio commercial I worked on for Marinela USA.
SFX: Marinela Jingle
VOICE OVER: The cookies and snacks that awaken the heritage in you. Remember, the fun and flavor live in you. Marinela treats and your favorite Spotify playlist—the perfect duo for a great time. The best is in You. Marinela is in You. Click here and discover the secret for a great time.
Website Copy
I worked on product descriptions for the Marinela USA website. See and example here:
https://marinelausa.com/en/Ping%C3%BCinoCookies
Jingle
Also, I wrote a sample theme-song for Marinela USA and recorded it with Legion Advertising. It is in Spanish and English, and the lyrics express the struggles and joys of Hispanic Americans living within two cultures and languages.
Benjamin Miller Jones 