¡Hola! Scroll through the page below to view examples of my work with Bimbo Bakeries USA, the largest bakery on earth, and its subsidiary brands, including Marinela USA, Gansito USA, Pingüinos, Barcel USA, Ricolino Vero USA, and Coronado USA:

I was one of the main creatives for the Facebook and Instagram pages of Marinela USA and Gansito Marinela USA. Besides the copy on the image, I also wrote and edited the post copy. The Marinela brand’s social media presence is extremely successful, with $0.45 cost per like. My work includes posts that have had +25 million reach and nearly 8% engagement rates. I was even featured in a post that had over 1 million views.

This following commercial I helped conceptualize, write copy, and script was a 2021 MUSE award Platinum Winner. The video is about a Hispanic young adult inspired by Marinela products to follow her dreams as opposed to settle for society’s norms. The video still earned this reward despite its release being postponed a year due to COVID-19.

I helped with the conceptualization, writing, and editing of Marinela USA’s product-launch video featuring new Pingüinos cookies. It reached over 25 million people across all platforms. The goal was to let people know that theses are “Not just the best cookies Ever… they are the best cookies EVEREST. ” The overarching message of the campaign was “The Best is in You” followed by the hashtag phrase, “Dare2B#1”.

I’ve brainstormed, written, edited, and translated content for Bimbo Bakeries USA (BBU), the U.S. branch of the world’s largest, multibillion-dollar bakery. I wrote copy for Bimbo’s Thank You social video, which showed gratitude to first responders during the pandemic. Another video I wrote and edited the script for, “Bimbo: Always Baked With Love,” has over 22 million views and 3 million video completions.

I wrote ecommerce texts for all of Marinela USA’s products. See the romance below the sample for Prínicipe Cookies. SEO keywords include: “crispy,” “chocolate,” “sandwich cookies,” “tasty,” “dunk,” “treats,” “snacks,” “party,” and “indulgence”. In my romance copy, I played with the English translation of “Prínicipe”, which is “Prince”.

• Every year, princes from all around attend the ball, but only one Príncipe rules them all. NEW Príncipe Chocolate is the ruler of dunking, licking, and smacking. Smother these moist cookies in milk, coffee, ice cream, and shakes for the perfect snack and indulgence. Lick off the cream first or eat them like a sandwich. When it comes to cookies, Príncipe Chocolate is king. Are the Fun and Flavor in you? Since 1957, the Marinela brand has brought joy into the world through delicious baked goods. Generations of families have made it part of their special occasions and everyday lives, and many remember Marinela’s special role in their families’ heritage. The tradition of Marinela quality is baked into every Marinela product. Marinela Is in Me. Marinela Is in You. 

R.I.P. … These are my favorite pieces which were killed.