For the 2024 launch of the Samsung Galaxy Fold6 and Flip6, I ideated concepts and developed copy for the reserve, pre-order, launch, and sustain campaigns.

The results for the 2024 Samsung foldables launch included:

• 209.9MM Emails Delivered
• 29MM Email Opens
• 418.4K Email Clicks to Samsung.com
• 67.8K Email Conversions
  • This is a 178% improvement in conversion rate from the 2023 Samsung foldables launch

For reserve, we created a Pac-Man experience which played with the form factor of Samsung’s foldables. The kicker for reserve phases is that we need to strongly hint at the phone, but we cannot mention its name or show the actual device. We used a clacker eating objects in a maze to be reminiscent of Pac-Man. We threw in some related emojis, like an apple (take that, iPhone!) and a robot, to hint at the phone and AI (the full integration of Galaxy AI into Fold6 and Flip6 was a major innovation). Then, we ended with total possible savings one could receive by reserving and then pre-ordering Samsung’s newest phones.

Galaxy Z Fold6 and Z Flip6 Reserve Email

SL: [NAME], change the game with Galaxy AI 🕹

PH: Don’t miss up to $1,500+ in total savings.