I had the fantastic opportunity to create concepts and copy for the multimillion dollar launch of Galaxy S24 Series and the first roll out of Samsung’s AI experience, Galaxy AI. This included radio spots, NYC Subway takeover, OOH for the launch of Samsung as well as digital assets for pre release, launch and post.

Breakdown: Samsung Electronics dominated Grand Central Station, Times Square Station, and the busy 42nd Street Shuttle that connects these Midtown transportation hubs. Additionally, Samsung showcased the technology and phone through 3D creative on Penn Digital digital spectacular at Penn Station and Madison Square Garden.