Category: Uncategorized

  • Email Love, a purveyor of excellent marketing emails, recently highlighted a holiday email I wrote for Samsung.

    The site specifically calls out how, “The seamless flow from features to incentives keeps engagement high, leading to a clear call-to-action.”

    My favorite headline from this email is “Only one tablet takes the win,” which introduces the comparison between Galaxy Tab S10 Ultra and iPad Pro13″.

  • At Cheil USA, we’re celebrating another successful launch on Cheil USA’s CRM team. Through emails campaigns, push notifications, and MMS, my racked up some BIG numbers for Galaxy Z Fold6 and Galaxy Z Flip6, including:

    EMAIL:

    • 209.9MM Emails Delivered
    • 29MM Email Opens
    • 418.4K Email Clicks to Samsung.com
    • 67.8K Email Conversions
      • This is a 178% improvement in conversion rate from the 2023 Samsung foldables launch

    See a more complete depiction of the Z Fold6 and Z Flip6 Launch Campaign emails here: Galaxy Z Fold6 and Z Flip6 Launch Emails

  • RGE showcases emails from brands across the globe which exemplify effective design and marketing. Recently, an email developed by me and my team appeared on RGE:

    Samsung’s Holiday Touch 3 Email:

    • Drove conversion by emphasizing early Black Friday deals 
    • Combined Galaxy tech with AI and consumer benefits of early shopping

  • 1. Wearing official Dunkin’ sweatpants out in public makes you 99.7% more likely to be taken seriously.
    2. Being a volunteer brand ambassador is tiring work, especially when there’s no coffee available.
    3. Clients, much like my children, prove far more agreeable when Dunkin’ Donuts are involved.
    4. Crushing KPIs is crucial to raking in ROIs.
    5. I truly have no idea how Ben Affleck fits Dunkin’ sweatpants over his massive thighs.
    6. Dunkin’ Donuts Express serves customers at 300% efficiency when the coffee machine is out.
    7. Bringing a mixed box of Dunkin’ Donuts to a meeting ensure there’s something for everyone (except those losers who dislike donuts).
    8. Nano-influencers are the donut holes of marketing.
    9. If at first you lose the pitch, donut give up. More clients will come around. (Sorry, couldn’t resist sprinkling in some donut puns.)
    10. After significant A/B testing, Ariana Grande created far more buzz in Dunkin’ pants than I did.